Octopus is a car wash that has been around since 1960. It is located on Mills Avenue on Orlando, Florida. Their mission is to provide a clean, fast car wash using environmentally friendly products at a reasonable price.
Handlettering is something that I've always wanted to tackle. This project was an awesome opportunity to finally give it a go. Octopus is a local car wash and I thought a custom lettered logo would be a great way to showcase the authentic, grassroots nature of the car wash.
An reduced color palette that pays homage to the original greens and blues that have become associated with the local car wash. The increased saturation ensures that the colors will have enough contrast to be printed on recycled chipboard.
It's important to give customers an incentive to be loyal to your business. I thought the business card was a wonderful opportunity to implement a customer loyalty system because it gives customers a reason to actually keep the business card on hand.
The existing homepage is very cluttered and not mobile friendly. The new homepage is minimal with a clear call-to-action that mirrors the straight-forward car wash that customers can expect at Octopus Car Wash.
Swag in the form of air freshners and bumper stickers that serve to extend the brand of the car wash. They also serve to keep Octopus Car Wash at the top of people's minds the next time their cars are in need of a wash.